Fellow Father Brand Activation


Project Brief

Fellow Father's goal is to create community among dads. In conjunction with our game, brand activations allow us to spread our message to more fathers and promote our products with playful, experiential events. We plan to hosts these at conferences like South by Southwest. With this version, dads can try their hand at darts, and film their responses to questions. These responses will be collected and documented on our website. 


Design: Lindsey Fisher

Project Website



Environmental Design, Experiential Design, Branding