A design-led business venture I created for my SVA MFA Designer as Entrepreneur thesis project.
Fellow Father’s mission is to build a strong support network where dads connect, share experiences, and grow together. I designed a series of products and events that speak to this mission.
The first product is a game that encourages dads to share their parenting stories, ask tough questions and get real answers from their peers. I designed and built a custom dartboard using CNC cut plywood, paint, and a lot of elbow grease. Working with real dads, I made a promo video for the launch.
The pitchbook outlines the inspiration, research, visual strategy, and business opportunity for Fellow Father.