DRAW Architecture + Urban Design Identity

 
 

Project Brief

When DRAW Architecture + Urban Design added a new partner to their team, they embarked on a soul-searching journey to understand what drives, inspires and challenges them, and ultimately what sets them apart from other architecture firms. Working closely with both partners, we discovered the two bring a unique combination of empathy and activism to each of their projects. I developed a new identity to reflect this dynamic. It features a refined logo, new typography and color palette. 

Credits

Design: Lindsey Fisher
Direction: Dan Maginn, Keri Maginn, Dominique Davison

Categories

Branding, Typography, Color