Philly Truck

The Justworks Coffee Truck parked outside Philadelphia City Hall as part of an effort to introduce the city to the company's services. I contributed to the experiential design and the visual identity for the vehicle.

01

Project Goals

-Create a simple, eye catching food truck that represents the company's values and brand

-Raise brand awareness in a new market

-Give the people of Philadelphia free coffee 

02

Design Iterations

The project began with a series of elevation studies to determine the scale, color and messaging on all sides of the truck.

03

Reception

A group of Philadelphians lined up outside truck to get their morning coffee. The event was covered in the Philadelphia Inquirer.