The Justworks Coffee Truck parked outside Philadelphia City Hall as part of an effort to introduce the city to the company's services. I contributed to the experiential design and the visual identity for the vehicle.
-Create a simple, eye catching food truck that represents the company's values and brand
-Raise brand awareness in a new market
-Give the people of Philadelphia free coffee
The project began with a series of elevation studies to determine the scale, color and messaging on all sides of the truck.