24/7 Love

NYC Pride Parade

 
 

01

Moodboard

I worked closely with Justworks' Diversity and Inclusion team to come up with the theme 24/7 Love - a nod to the recently launched 24/7 Support campaign. I began the project by creating a series of moodboards to depict a number of potential design directions. 70s Disco-Glam won by a landslide.

 
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02

Logo Explorations

Next, I used typography to illustrate the 70s Disco theme. My goal was to capture the spirit of the NYC Pride Parade and reference New York disco's place in the LGBTQ Movement.  

 
 
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03

Color Explorations

After selecting a logo, a series of color explorations brought the 24/7 Love campaign to life.

 
 
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04

Final Banners

 
 
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05

Parade

The Pride Parade took place on a hot June day. The Justworks team wore 24/7 Love T-shirts and flew 24/7 Love banners on their company float, dancing through the West Village streets to celebrate diversity and inclusion with the rest of New York City.  

 
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